In any possible savings conditions you can deliberately brake to buy secondary purposes, such as clothing and accessories. But try it in hunger, you certainly will not hesitate to spend any money to buy food.
Thus, it is not surprising that in the past few years many food businessmen are widespread everywhere, ranging from traditional food traders to street vendors, to modern food traders who claimed to be cafe and restaurant entrepreneurs. Maybe you can now start trying the same thing.
However, it does not mean to get big profits, you tend to choose open cafes and restaurants as the beginning of your food business.
Based on the results of research and development of small and medium enterprises in some areas, the average income of street food and beverage entrepreneurs is above the average regional minimum wage, interesting is not it? You are an unemployed, student, housewife or employee can do it, because the food business can be done with the smallest capital and without much time consuming.
The things that need to be noticed in starting a food business are:
1. The initial capital of the business
There are many ways to cover the shortage of capital, for example through seeking partners who can be cooperated, borrowing to cooperatives or banks through the distribution of people’s business credit for middle-class business actors.
If your capital is very thin and you want to do it yourself better, because you will not be dizzy in other ways you can focus in terms of marketing, but save for additional capital later. When choosing a joint venture, you should make a letter of agreement governing the distribution of authority and results of operations to avoid problems in the future.
When borrowing from a financial institution, then make it a habit to make a financial statement after the business runs. The financial statements include income, expenses, and business assets owned. This is done so that the financial institution knows for sure the development of your business.
2. Business location
Choose a business location that many visited or passed by many people. When determining the location of the business must also take into account the capital to be issued. Do not let your capital drain just to rent or buy a place of business, you can do it without having a place of business but by sending your business products by choosing to strategist location or place your partner business.
A number of strategic food business locations, among others around schools or campuses, office areas, market environment and malls, housing, and tourist attractions.
3. Menu mainstay
Before starting a business, you should first survey about the menu circulating in the market. Then, choose a menu that has not been sold there to reduce the level of competition. But the choice of menu should be tailored to the target market or consumer. And use a hot food display to make your food menus more appealing.
4. Target marketing
Adapting the type of business to the target market is one of the keys to successfully run a food and beverage business. Although you offer cheap prices, but not in accordance with consumer tastes this can be an obstacle.
5. The right promotion
Promotion from word of mouth until now remains a mainstay of your business promotion to many people. This works if you can satisfy consumers and eventually they can become loyal customers.
From this loyal customer this story about the excellence of your efforts will spread to the public. If there is more funds, there is no harm in promoting business through the media, such as banners, signboards, pamphlets, leaflets, or via social networks like Facebook or twitter.
The tips that I take from the above experience may be an input for those of you who are interested to open a food and beverage business.
Now, it’s time to decide what food or beverage menu you will choose. You will never know if you do not try it, the idea can be made from the smallest possible according to your ability, do not waste any open opportunities in front of you.