Ben & Jerry’s announced this week that it would be postponing its annual Free Cone Day because of guidelines surrounding the coronavirus outbreak.
The ice cream company made the announcement on its website, saying that because of the ban on large gatherings in many different places around the world, all Ben & Jerry’s scoop shops will be delaying Free Cone Day this year in solidarity.
Free Cone Day is our favorite day of the year. It’s a special time to thank fans for their love with free Fairtrade ice cream all around the world. This year, some of our scoop shops in communities around the world will be unable to take part in Free Cone Day due to precautions put in place by local Governments around large public gatherings, considering the increasing presence of COVID-19.
Ben & Jerry’s clarified that it was hoping to reschedule the event for later this year and that fans can look out for more info on the company’s site and social media channels.
Free Cone Day is typically held on the second Tuesday in April and has been offered for more than 40 years. According to the Burlington Free Press, the first free cone day was on May 5, 1979—the company’s first anniversary.
Ben & Jerry’s added that its scoop shops, however, will remain open for business.